Bootstrapping

Getting Real

Building software doesn’t need a large team, huge budget, or a perfect plan up front. Products should do less and work smarter by focusing on solving real problems and evolving with user feedback. The key is to create sustainable software by making smart, incremental improvements that truly meet users’ needs.

February 22, 2025

Start Small, Stay Small

A practical, market-first playbook for developers to bootstrap software startups without external funding. Walling stresses niches, marketing over features, and measurable validation (keyword research, AdWords tests). Build a high-converting sales site, grow an email list, price with tiers, and use VAs/outsourcing and documented processes to scale. Set clear goals (e.g., first $500 MRR), iterate quickly, and focus on verticals where you can be the best.

August 11, 2025

The Minimalist Entrepreneur

This is my favorite book on the topic of entrepreneurhip. It doesn't matter what stage you are at, whether just trying to find an idea to work on, or already have a profitable company, you will surely learn something new from Sahil.

June 18, 2022